Get ready for a fun day of fresh ideas, creative thinking and engaging dialogue. Here’s a look at what’s planned for Kitchen 08.
Speakers are subject to change.
DAY 1 — April 23
| Time | Event | |
|---|---|---|
| 8 a.m. |
Continental Breakfast / Registration |
|
| 8:15 a.m. - 9 a.m. |
Optional: Portland Business Roundtable - Tapping Into Government Support
|
|
| 9 a.m. |
Welcome |
|
| 9:30 a.m.-10:30 a.m. |
Keynote: BUYING IN: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker, Author and "Consumed" Columnist |
|
| Track 1 | Track 2 | |
| 10:45 a.m. - 11:45 a.m. |
Experiential Marketing
Bobbie Parisi, Vice President of Marketing & Linda Tom, Field Services/Cause Marketing Manager |
The Buzz on Natural Standards
John Replogle, President & CEO |
| 11:45 a.m. - 1 p.m. |
Hosted Lunch
|
|
| 1 - 2 p.m. |
Keynote: Does Sustainability Matter?
Kate Peringer, Marketing Communications Manager |
|
| Track 1 | Track 2 | |
| 2:15 - 3:15 p.m. |
Sampling: Growth Through Trial
Aimee Sands, Community Marketing Manager |
Deepening Your Sustainability Commitment
Susan Sokol Blosser, Founder & Lisa Petterson, AIA, LC, LEEDŽ AP, NCARB |
| 3:45 -4:45 p.m. |
Social Marketing
Eric Weaver, Vice President |
Marketing Green
Derek Smith, Director of Operations & Virginia Young, Co-founder |
| 5 p.m.-6:30 p.m. |
Hosted Reception
|
|
DAY 2 — April 24
| Time | Event | |
|---|---|---|
| 8:30 a.m. |
Continental Breakfast |
|
| 9:30 a.m.-10:30 a.m. |
Keynote: Backing Up Your Values
Bart Houlahan, Co-founder & Matt Buck, Assistant Director |
|
| Track 1 | Track 2 | |
| 10:45 a.m. - 11:45 a.m. |
Branding Through Story
Gary Hirsch,Co-Founder & Julie Sheldon Huffaker, Partner |
Lessons in (How to Avoid) Greenwashing
Valerie Davis, Principal and CEO & Deborah Morrison, Chambers Distinguished Professor of Advertising |
| 11:45 - 1 p.m. |
Hosted Lunch
|
|
| Track 1 | Track 2 | |
| 1:15 - 2:15 p.m. |
Online Marketing
Brian Platter, General Manager of Home Delivery & Jason Graham-Nye, Co-founder |
Building a Life Brand
Francesca Schuler, Vice President of Marketing |
| 2:30-3:30 p.m. |
From Purchasers to Participants - The New Consumer
Linda Povey, Vice President of Strategic Consulting |
BrandThink Workshop
Lynette Xanders, Founder |
| 3:45 - 4 p.m. |
Close
|
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